My name is Xabier Lizartzategi; as Marketing Director, my primary responsibility is to drive tangible business results through a consumer-centric approach using marketing strategy and digital technology across the different business units and product lines. It is vital for me to measure ROI and engagement for marketing activities, to track and monitor marketing effectiveness and measure actual performance. I am an expert in marketing channels, website design, and demand generation. I have been responsible for designing and implementing a comprehensive marketing strategy for various companies, driving revenue through enhancing customer awareness, increasing engagement, and delivering a best-in-class experience.

I manage teams and work closely with digital professionals to develop a best in class digital strategies. I have a track record of turning customer trends and data into compelling insights, strategies, and plans to drive more sales. The brands I have worked for are present in buildings such as the White House in Washington D.C., The Tv Academy in Los Angeles, and The Philharmonie de Paris. I have worked in contact with world-leading companies and architecture studios, including Fosters & Partners, Candy Hoover Group, Smart Software, and Ateliers Jean Nouvel.