My name is Xabier Lizartzategi, and I am responsible for planning, organizing, training, and managing all marketing functions to achieve the company's objectives for sales, growth, visibility, and profitability. I contribute to the formulation and execution of the company's strategic direction and deliver continuous reports/dashboards that effectively communicate the current state of business and program performance.
I play an integral role in the company's market process and experience, representing the brand and digital ecosystem. I Develop annual marketing plans that embrace the complete set of marketing tools: market studies, SEO - SEM, direct mail, product placement, events, content features, promotions, social and web experience, editorial designs, UX Design, photo, and video production. I manage teams and work closely with digital professionals to develop a best in class digital strategies. I have a track record of turning customer trends and data into compelling insights, strategies, and plans to drive more sales.
I have been responsible for designing and implementing a comprehensive marketing strategy for various companies, driving sales and revenue through enhancing customer awareness, increasing engagement, and delivering a best-in-class experience. It is essential to measure ROI and engagement for digital marketing activities, including establishing procedures to track and monitor marketing effectiveness and measure actual performance. I have expanded online prospect generation by +189% for Smart Software, and I have increased online lead generation by +171% for Figueras International Company.
The brands I have worked for are present in buildings such as the White House in Washington D.C., The Tv Academy in Los Angeles and The Philharmonie de Paris. I have worked in contact with world-leading companies and architecture studios, including Fosters & Partners, Candy Hoover Group, Gehry Partners, Smart Software, and HOK International Architects.
"As Responsible of Digital Marketing, Xabier has show his great professionalism, always willing to help in a positive attitude"
Gemma Medina
"Xabier surpassed all expectations on his commitments as IT, Online Marketing and Web Manager"
Alvaro Zapata
"It was a pleasure to work with Xabier. I’d like to Highlight his skills in Marketing Management"
Jorge Iglesias
I am always looking for an experience that will boost my career and will allow me to grow as a professional.
In conclusion, it would be a great opportunity for me to be part of your team and I am confident that my qualifications are an excellent fit with a marketing - creative position in your company. I appreciate your time and consideration.
