My name is Xabier Lizartzategi; I am a user-centered thinking Marketing Director, and I bring together the business and user's goals to form thoughtful solutions. I focus my work on optimizing the web, conversions (CRO), SEO, SEM, Google PPC, positioning, online advertising, copywriting, and data analysis to construct well-informed and practical designs.
I am responsible for designing and delivering the vision, strategy, and roadmap to a results-driven approach. I Collaborate with Product Managers, Member Experience, and Engineers to define goals, processes, and prioritization. I've managed a team of Visual Designers and UI/UX Architects by developing best-in-class digital strategies. I have a track record of turning customer trends and data into compelling insights, strategies, and plans to drive more sales. I always stay abreast of current design trends, techniques, and technological developments and bring ideas and present solutions to drive revenue.
I am the author of a whole new website receiving hundreds of thousands of visits every year. I create solutions that balance user needs and business outcomes by conducting and analyzing quantitative and qualitative research, including usability testing and behavioral/conversion analysis. I have owned a large marketing budget and managed international teams focused on launching, scaling, and optimizing the web to drive sales and revenue.
The brands I have worked for are present in buildings such as the White House in Washington D.C., The Tv Academy in Los Angeles, and The Philharmonie de Paris. I have worked in contact with world-leading companies and architecture studios, including Fosters & Partners, Candy Hoover Group, Smart Software, and Ateliers Jean Nouvel.
"Xabier surpassed all expectations on his commitments as IT, Online Marketing and Web Manager"
Alvaro Zapata
"Xabier has contributed a lot to the company's Website and data monitoring"
Sara Shi
"Xabier is a very creative person, always with a very positive and proactive attitude"
Tania Novak
I am always looking for an experience that will boost my career and will allow me to grow as a professional.
In conclusion, it would be a great opportunity for me to be part of your team and I am confident that my qualifications are an excellent fit with a marketing - creative position in your company. I appreciate your time and consideration.
